What is multi-product branding?

Multi-product branding, a strategic approach to managing and marketing a range of specific products under a single brand name, is vital to a company's branding strategy. When one asks, "What is product branding?"

What are some examples of product branding?

These are basic examples of product branding — the face and brand personality given to individual products. In general terms, branding is the act of identifying a product in the market in a way that separates it from any other product. The stronger the brand strategy, the more that product will stand out.

What is the difference between company branding and product branding?

Company branding remains static across the brand and should capture the entire scope of a company’s identity. It can even hint at a company’s values. But product branding is much more specific. It distinguishes a single product ( or a family of products, like Lay’s potato chips) from competitor products and other offerings from the same company.